Lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century. When it comes to world-class employees, few organizations rival Disney. Famous for their friendliness, knowledge, passion, and superior customer service, Disney's employees have been fueling the iconic brand's wild success for more than 50 years. Disney U reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the iconic brand.