In this galvanizing follow-up to the best-selling Teaching with Poverty in Mind (AD99070), renowned educator and learning expert Eric Jensen digs deeper into engagement as the key factor in the academic success of economically disadvantaged students. Contents: The seven engagement factors -- The rules for engagement -- Engage for positive climate -- Engage to build cognitive capacity -- Engage for motivation and effort -- Engage for deep understanding -- Engage for energy and focus -- How to automate engagement -- "Now what?" meeting the challenge of implementation.