In this inspiring and thought-provoking follow-up to his 2009 best-seller Motivating Black Males to Achieve in School and in Life (EP99042), Baruti K. Kafele makes the case that the "attitude gap" that often affects underperforming students can only be closed if educators first help students develop the will to strive for excellence. Replete with practical strategies and illustrative anecdotes drawn from the author's 20-plus years as a teacher and principal in inner-city schools, this title offers a wealth of lessons and valuable insights that educators at all levels can use to fire up their students' passion to learn. Contents: How climate and culture shape attitude -- Attitude toward students (Do I believe in them?) -- Relationship with students (Do I know them?) -- Compassion for students (Do I care about them?) -- Environment for learning (Do I provide them with an environment of excellence?) -- Relevance in instruction (Do I realize who they are?).